Whitman Publishing Issues Call for New Red Book Contributors

whitman-logoWhitman Publishing, producer since 1946 of the Guide Book of United States Coins (the annually issued retail price guide known as the “Red Book”), announces a call for new pricing contributors. There is an application and screening process, after which newly selected participants will contribute to the pricing of the 71st edition.

“Red Book pricing is compiled and analyzed from the contributions of nearly 100 of the hobby’s leading coin dealers nationwide,” said Whitman publisher Dennis Tucker. “We use data provided by retailers and auctioneers active in the day-to-day business of buying, selling, and trading coins. We also look for market insight from active collectors, investors, and wholesalers.”

Pricers in all denominations and series, including colonial coins and the tokens and medals covered in the Red Book, are welcome to apply. “In particular this year we’re looking for specialists with experience selling modern (post-1964) coins, commemoratives, and bullion,” said Valuations Editor Jeff Garrett.

Interested coin dealers and collectors may apply by requesting a copy of the “Red Book and Blue Book Contributor Questionnaire” from publisher Dennis Tucker, by emailing dennis.tucker@whitman.com.

Pricing contributions are used in the regular-edition Red Book and also the Deluxe Edition, known as “Mega Red.”

Dealers with wholesale experience are also encouraged to submit pricing for the Handbook of United States Coins, the annual wholesale-pricing guide known as the “Blue Book.”

Red Book pricing is done online through Whitman’s proprietary Web-based WhitmanMVP database system. There is a probationary period of one year before pricers are listed by name in the Red Book, pending an editorial review of their contributions by Senior Editor Kenneth Bressett, Valuations Editor Jeff Garrett, Research Editor Q. David Bowers, their special consultants, and the staff of Whitman Publishing.

The deadline for applications is Tuesday, September 6, 2016.